IThere’s a quote that goes, “Doing business without marketing is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” Local XY knows this very well. Based in Carlsbad, California, the company specializes in the sale of local marketing packages for business and franchises. Of course, being marketing their line of business, their website, namely their purchase page for these packages, needed to reflect that they know their stuff. So that’s what I did: I gave them a simple but powerful layout with an intuitive, easy-to-use design based on the main colors of the branding. As a plus, I also incorporated a top bar that indicates users the stage of the purchase process they are in. The icons I used were also meant to match the original design.
There’s also a saying that goes, “The best marketing doesn’t feel like marketing,” and something similar happens with design. The best design doesn’t feel like design; it kinda feels like art. And that’s what we do here ;)